Mar 22, 2008

Dabur aims at Rs 1000 crore revenue from 'new-u' brand

New Delhi: Dabur Retail's H&B Stores' brand 'New U' is in the process of launching some of the world's most sought after cosmetic and personal care brands in in India.A new image from Dabur, the brand which has for a long time been associated with traditional products like chawanprash is tying up with international brands to launch a new range of products.

These tie-ups won't be exclusive though and while good brand display and greater visibility for its products are prompting these international brands to join in, Dabur Retail is hopeful that having a wide variety of brands and products under one roof will be the crowd puller.Dabur also plans to launch its private label under the 'New U' brand name encompassing most personal care and beauty product categories. Dabur retail also plans to open 6 New U stores in the Delhi NCR region by the end of 2007-08 with revenue estimation of around Rs 1000 crore by 2010. The company plans to open a total of 150 outlets by 2009-10 with an investment of Rs 140 crore from the parent company Dabur India Ltd.